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Introduction
Multi location marketing looks good on paper. Headquarters builds the campaign, creates brand assets, and sends everything to the field. But when those campaigns reach local teams, problems start.
The store doesn’t have the right signage. The regional office edits the flyer incorrectly. A franchisee misses the launch date. Even worse, no one knows which market did what.
At IRIS Strategic Marketing Support (IRIS), we see this pattern every day. Brand teams are ready. Field teams want to launch. But without a system connecting both sides, campaigns get stuck, delayed or diluted.
That’s why IRIS built GearBox®—to give multi location brands a way to manage customization, fulfillment and rollout at scale.
The Real Challenges in Multi Location Marketing
1. Local Teams Have Different Needs
A campaign designed for a metro store doesn’t fit the needs of a rural franchisee. A signage kit built for one region might not match compliance rules in another. Without filtering, field teams get overwhelmed—or worse, they make the wrong choice.
2. Customization Without Oversight Causes Brand Risk
Local edits are necessary. Teams need to update store hours, pricing, legal disclaimers or contact info. But without controls in place, brand visuals or critical language often get removed.
3. Fulfillment Happens Outside the System
Even if the right files exist, franchisees or branches have to print them on their own. Vendors are managed through emails. Orders get lost. Timelines slip.
4. No Visibility Into Local Activation
Marketing leaders can’t tell which regions are using the campaign, which materials are performing best, or which stores didn’t launch at all.
What Multi Location Marketing Requires to Work at Scale
Campaign Kits Filtered by Location, Tier or Team Role
Instead of giving every store the same toolkit, GearBox® delivers pre-filtered content based on store type, franchise level or region. Each user sees only what’s relevant.
Locked Templates With Smart Customization
Editable fields can be customized by the field—like local offers, contact details or license numbers—while logos, layouts and legal text stay locked to protect brand consistency.
Built-In Print and Signage Routing
GearBox® connects directly to approved vendors. Once a template is completed, it’s automatically routed for printing and fulfillment. No file downloads or manual uploads required.
Asset Usage and Launch Tracking Across Markets
Dashboards show who downloaded what, which stores used which materials, and where rollout is falling behind. Teams can intervene early to support lagging markets.
Industries IRIS Supports With Multi Location Marketing
Building Products
National manufacturers rely on dealer networks to activate promotions. With GearBox®, they can deliver campaign kits that reflect product availability, regional codes and partner tier.
Franchise and Restaurant Brands
Quick service restaurants, fitness franchises and retail chains use GearBox® to launch signage, digital campaigns and local promotions that match national timing and branding.
Real Estate and Multifamily
Property developers and management firms use GearBox® to provide leasing offices with templates that include localized offers, floor plan availability and regional compliance content.
Financial Services and Insurance
Firms with regional brokers or advisors need marketing systems that lock down disclaimers while allowing safe updates to contact information and license numbers.
No matter the industry, the challenge is the same: brands need to deliver national messaging in ways that feel local, compliant and launch-ready.
Use Case: Ply Gem’s Distributed Dealer Network
Ply Gem needed to support a network of independent dealers with signage, campaign materials and promotional content. Each dealer operated independently, but brand control and campaign timing had to remain consistent.
With IRIS and GearBox®, Ply Gem was able to:
- Segment campaign kits by dealer type and region
- Lock core brand assets inside customizable templates
- Route printed signage and promotional kits directly to vendors
- Track usage and fulfillment across markets
This same approach applies directly to any brand running multi location marketing—especially when fulfillment, local edits and vendor coordination are part of the process.
What Happens Without the Right System
Without a platform like GearBox®, brands rely on shared drives, ZIP folders and scattered communication. Franchisees or field teams spend hours searching for the right file—or worse, use outdated ones. Marketing loses visibility. Field teams lose time. Customers get mixed messages.
The longer a campaign takes to launch at the local level, the less effective the advertising becomes.
Conclusion
Multi location marketing cannot be solved with creative alone. It requires infrastructure. You need a system that delivers the right assets to the right people, at the right time—with customization, tracking and fulfillment included.
GearBox® by IRIS gives you the control to scale campaigns without losing speed or brand integrity. Every market, store or region gets what it needs to launch—without adding complexity for the field or for headquarters.
Talk to IRIS to see how we help distributed marketing teams stay coordinated, compliant and ready to launch.
