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Introduction
Digital asset management (DAM) is critical for organizing brand content. But most systems stop there—stored files, organized folders, nothing more.
What growing brands really need is digital asset management integration that goes beyond storage: connecting brand content to campaign systems, print vendors, local teams and fulfillment workflows.
This blog covers how GearBox® by IRIS delivers the integration needed to actually execute marketing across regions, stores and partner networks.
Why DAM Integration Matters for Distributed Brands
1. Assets Need to Move Across Systems—Not Just Sit in a Folder
If your DAM doesn’t talk to your marketing automation, print vendors or signage systems, it becomes a dead-end instead of a launchpad.
2. One Platform Doesn’t Do It All
Your brand may use Salesforce, project management tools or local CMS systems. If your DAM doesn’t integrate, your team ends up duplicating work or relying on email handoffs.
3. Visibility Is Lost Without Connection
Disconnected tools mean no tracking. You don’t know what got downloaded, customized, printed or launched—until something goes wrong.
What GearBox® by IRIS Integrates With
Print and Fulfillment Vendors
GearBox® connects directly to print vendors and signage providers—automating asset routing, approvals and shipping confirmations.
Franchise and Field Portals
Brand content can be delivered directly to internal systems, franchise dashboards or partner platforms—without requiring extra logins or file transfers.
Campaign Workflows and Launch Calendars
Assets move with your campaigns. GearBox® integrates content access and delivery with launch timelines and participation tracking.
Analytics and Performance Tools
GearBox® reports can be pushed into BI tools, dashboards or QBR summaries to show asset engagement and usage across markets.
Use Case: Ply Gem Connects Assets, Dealers and Vendors
Ply Gem needed a way to push brand-approved content to dealers and route signage requests directly to vendors—without duplicating work across systems.
With GearBox®, IRIS helped them:
- Push marketing kits to dealers based on role and tier
- Connect with fulfillment partners to automate printing and shipping
- Track usage by asset, user and region
- Deliver consistent execution without manual oversight
Read the full Ply Gem case study
Conclusion: Integration Should Support Execution—Not Just Access
If your digital asset management integration stops at organizing files, your team still carries the execution burden manually.
GearBox® by IRIS connects DAM with real-world execution—automating asset delivery, vendor coordination and campaign tracking across every location.
Talk to IRIS about making your asset system part of your marketing workflow—not a silo.
