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Introduction
Location based marketing is often associated with digital targeting—ads delivered by GPS, geofencing or mobile apps. But for brands managing national campaigns across hundreds of regions, that’s just one small piece.
The real challenge is enabling consistent, localized execution across franchisees, dealers or field teams. That’s where the right location based marketing tools matter most.
At IRIS Strategic Marketing Support (IRIS), we help marketing teams structure campaigns for location-specific customization, fulfillment and rollout tracking. GearBox® by IRIS gives brands the tools to assign, adapt and deliver marketing kits by store type, market tier or region—with visibility into every step of execution.
What Location Based Marketing Really Looks Like for Distributed Brands
For multi-location brands, local execution isn’t optional—it’s how the brand shows up. Whether it’s signage, brochures or regional promotions, every asset must reflect local needs while staying true to national standards.
That means your tools need to support:
- Geographic campaign filtering
- Editable templates with locked brand and legal fields
- Vendor routing by region
- Delivery tracking and usage reporting
- Market-specific segmentation of campaign kits
Traditional DAMs or file-sharing platforms aren’t built for this. You need execution-focused tools with built-in structure and control.
Key Location Based Marketing Tools Your Team Actually Needs
1. Campaign Kit Assignment by Market or Store Tier
Your system should segment campaigns by region, market type or licensing structure—so franchisees or dealers only see what applies to them.
2. Editable Templates With Field-Level Locks
Franchisees should be able to customize local hours, pricing or contact info—while HQ locks logos, layouts and legal copy.
3. Integrated Fulfillment Routing
Approved signage and materials should automatically route to vendors, based on region or store type. No emails, no PDFs.
4. Real-Time Rollout Tracking by Geography
View which markets have launched, which stores haven’t downloaded, and where delivery delays are holding things up.
5. Usage Reports That Tie Back to Location
To make data-driven decisions, you need to see who used what, when and where—so you can refine future campaigns by performance.
How GearBox® by IRIS Powers Location Based Marketing for Distributed Teams
GearBox® by IRIS is a marketing logistics platform designed for brands who support dozens or hundreds of regions. It doesn’t just store assets—it powers campaign execution, from customization to delivery.
With GearBox®, teams can:
- Filter access by geography, license type or region
- Assign kits by campaign tier, product line or store category
- Lock brand-critical template elements while allowing market-specific edits
- Route print or signage files to regional vendors automatically
- Track usage, edits and fulfillment by location in real time
It’s the structure your team needs to support distributed marketing—without losing speed or control.
Use Case: Meritage Homes Delivered Region-Specific Campaigns With GearBox®
Meritage Homes operates across multiple housing markets, each with different buyer needs and signage requirements.
To support regional customization while maintaining brand compliance, they used GearBox® by IRIS to:
- Assign campaign kits by region and community type
- Customize local materials while locking layout and disclaimers
- Route files directly to vendors for each market
- Track which communities used which kits, and when
- Identify rollout gaps before campaign deadlines
Read the Meritage Homes Case Study
This turned marketing execution from a manual process into a structured system—aligned to market needs.
Conclusion
Location based marketing tools shouldn’t just focus on digital ads or mobile targeting. For marketing teams supporting real-world campaigns across stores, communities or markets, execution is what matters.
GearBox® by IRIS gives you the tools to build campaigns with flexibility, deliver them with speed and track them with confidence.
Talk to IRIS to see how your team can support regional campaigns that stay on-brand, on-time and field-ready.
