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Introduction
Most multi channel marketing automation platforms focus on emails, texts and digital ads. But for brands managing dozens or hundreds of locations, automation must go further—into the field.
Campaigns today span more than channels—they span teams. From digital ads to in-store signage, local events and vendor touchpoints, marketing needs automation that goes beyond email logic.
In this blog, we explore how GearBox® by IRIS Strategic Marketing Support (IRIS) helps brands scale multi channel marketing automation that connects messaging to real-world execution.
Why Traditional Automation Platforms Fall Short
1. They Only Automate the Digital Side
Most systems can launch an email or ad, but they can’t route a signage order, push event kits to the field or confirm if a store actually launched the promo.
2. They Ignore Partner and Franchisee Workflows
Franchise teams, regional managers and vendors often sit outside the automation logic—leading to extra steps and communication gaps.
3. Field Execution Becomes Manual
Without integrated workflows, teams manage print, approvals and signage installs manually—slowing campaigns and increasing inconsistency.
What Multi Channel Marketing Automation Looks Like with GearBox®
Digital + Physical Coordination
Campaigns aren’t just emailed—they're executed. GearBox® connects templates, signage, print and in-store materials with digital strategy.
Asset Delivery by Role or Region
Field teams get campaign kits, signage and content based on store type, market or channel—automatically, without requests.
Customization with Compliance Built In
Editable templates allow local teams to personalize content while keeping brand visuals and legal disclaimers locked.
Vendor Routing and Fulfillment Tracking
Print and signage orders are automatically routed to approved vendors—no separate systems or spreadsheets required.
Real-World Use Case: How IRIS Helps Restaurant Brands Automate Across Channels
For franchise-based restaurants, digital campaigns are only half the battle. The real work is making sure every store gets the right signage, follows timing and stays compliant.
With GearBox®, IRIS helps brands:
- Push campaign kits to franchisees based on market
- Route print orders automatically
- Track in-store signage status and store-level adoption
- Monitor usage across social, email, and physical channels
Explore how Applebee’s scales local execution with IRIS
Conclusion
True multi channel marketing automation doesn’t stop at launch—it supports every team involved in making a campaign real.
GearBox® by IRIS gives your team one system to automate campaign rollout across digital, print, field and partner channels—without losing speed or control.
Talk to IRIS to see how automation can serve your full campaign workflow.
