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Introduction
When most people think about multi channel inventory, they picture product distribution. But for marketing teams, inventory includes signage kits, print materials, promotional assets and in-store displays—all of which need to move across teams, regions and vendors.
If those assets are stuck in spreadsheets or managed manually, execution breaks.
This blog explores how GearBox® by IRIS Strategic Marketing Support (IRIS) helps enterprise and franchise brands manage inventory across multiple channels, ensuring the right assets are delivered, tracked and reported—on time.
The Challenge: Inventory Visibility Disappears Across Channels
1. No Central View of What’s Available
Marketing teams often don’t know what signage is in stock, where kits are stored, or what’s already been shipped.
2. Print and Promo Items Managed in Silos
Email threads and disconnected vendor systems make it impossible to sync delivery timelines or restock print materials across campaigns.
3. No Tracking on What’s Being Used or Requested
Regional teams request assets manually. Fulfillment teams respond reactively. There's no data to improve planning.
What Multi Channel Inventory Management Should Do
Centralize Inventory for Marketing Assets
Signage, flyers, menus and promo kits should be visible across all locations and channels.
Connect Inventory to Campaign Workflow
As campaigns are launched, the system should allocate and trigger fulfillment based on availability, deadlines and store type.
Track Usage by Region or Market
Marketing leaders need real-time visibility into where assets are going—and where requests are being duplicated or delayed.
Trigger Restock or Print Automatically
If supply runs low, the system should notify vendors or internal teams before the campaign is affected.
How GearBox® by IRIS Solves Multi Channel Inventory Management
One Platform for Campaigns and Assets
GearBox® manages digital assets and physical inventory in the same workflow. Field teams request campaign kits. GearBox® checks inventory and routes fulfillment automatically.
Store-Level Asset Routing
Assets are assigned by store, region or partner tier—so signage kits land where they’re needed, not where they’re guessed.
Print Vendor Integration
If inventory is low, GearBox® routes orders to approved vendors. Turnaround times are tracked, and delivery status is logged.
Real-Time Reporting by Campaign, Kit or SKU
Get detailed insights into asset usage, shipment volume and fulfillment timelines to improve planning.
Use Case: GearBox® Supports Signage Inventory Across Restaurant Franchises
A national restaurant chain runs regional promotions that require unique signage kits per store tier and location. Kits were overprinted or arrived late.
With GearBox®, IRIS helped them:
- Track inventory levels of signage assets by kit and campaign
- Trigger restock orders when supply fell below thresholds
- Route kits automatically to stores by region and tier
- Monitor what shipped, when, and to whom
Explore the Applebee’s Case Study
Benefits of Multi Channel Inventory Management with GearBox®
- Track all signage and promo assets in one system
- Automate restock and fulfillment across vendors
- Reduce missed deadlines and manual follow-up
- Improve campaign planning with usage data
- Control print budgets with smarter routing
Conclusion
For marketing teams, inventory management in multi channel environments is about execution—getting the right assets to the right place, without guesswork.
GearBox® by IRIS brings structure, tracking and automation to signage and promotional inventory—so campaigns launch on time and on brand.
Talk to IRIS about building inventory workflows that connect with your campaign systems.
