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Introduction
For restaurant brands, every location has different needs. Local offers. Event calendars. Store-specific signage. When you're managing 10, 100 or 1,000 units, automation isn’t just helpful—it’s critical.
Restaurant marketing automation helps central teams scale campaigns across regions without micromanaging every promo. But most tools stop at email or loyalty triggers. They don’t support the field where the real execution happens.
This blog shows how GearBox® by IRIS supports restaurant marketers with the automation they actually need: kits, print, vendors and local execution—all in one platform.
What Restaurant Marketing Needs That Standard Automation Tools Miss
1. Field Campaign Readiness
Most tools automate digital touches—emails, push alerts, loyalty messages. But what about the in-store rollout? Menus, window clings, drive-thru boards? These require systems designed for field support, not just email sequences.
2. Promo Kits by Store or Region
National offers may need local tweaks—based on pricing, availability or store format. Sending everything manually slows you down. Letting every store DIY invites brand risk.
3. Signage Fulfillment and Vendor Routing
Every campaign has a physical side. Print orders. Vendor timelines. Install coordination. That work can’t live in spreadsheets.
How GearBox® by IRIS Automates Local Marketing for Restaurant Brands
Campaign Kits by Store Tier or Market
Send signage, menus and promo templates automatically—based on store profile, franchise type or location.
Editable Templates with Guardrails
Let store managers customize what matters (dates, contact info, pricing) while brand-critical elements stay locked.
Vendor Coordination Without Manual Work
GearBox® connects to your print and signage vendors directly—routing orders, tracking timelines and confirming delivery.
Real-Time Participation Tracking
Know which stores launched on time, which skipped the campaign and where support is needed—without sending a single follow-up email.
Real-World Example: IRIS + Applebee’s
Applebee’s needed a system to support local marketing across hundreds of franchise locations. Brand control mattered—but so did giving local operators tools to move fast.
With GearBox®, IRIS helped Applebee’s:
- Automate campaign distribution by location
- Route signage orders to approved vendors
- Lock down creative while enabling store-level customization
- Track rollout and asset usage across every market
Read the Full Applebee’s Case Study
Conclusion: Smart Marketing Starts with Smart Execution
For restaurant brands, automation isn’t just digital. It’s operational.
GearBox® by IRIS gives your brand the tools to launch campaigns faster, deliver signage without delays and support every store—without sacrificing control.
Schedule a Demo to see how GearBox® automates the execution most marketing platforms miss.
