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Introduction
Brands today are expected to show up consistently—online, in store and in every regional market they serve. That’s why the promise of integrated marketing solutions sounds good: one place to plan, manage and track campaigns.
But most “solutions” focus on strategy—not rollout. They stop at the plan, while field teams still chase assets, vendors still wait on files and campaign delivery happens manually.
GearBox® by IRIS Strategic Marketing Support (IRIS) is different. It connects strategy to execution—so every campaign is localized, launched and fulfilled without manual oversight.
Where Most Integrated Marketing Platforms Stop Short
1. They Connect the Message, Not the Mechanics
Marketing teams align messaging, but asset delivery still runs through email or shared folders.
2. Customization Happens Off-System
Franchisees or field reps make edits in PowerPoint or Canva, risking version drift and legal missteps.
3. Print and Signage Fulfillment Lives Elsewhere
Even if the strategy is integrated, signage orders aren’t. That creates delays, errors and inconsistent field presence.
4. Teams Have No Visibility Into What’s Launched
Without campaign-level tracking, no one knows what’s been used, what’s late or where coverage is missing.
What Integrated Marketing Solutions Should Really Do
Deliver Assets Based on Role, Location or Tier
Users only see what applies to their market, store type or region. GearBox® filters automatically—no manual tagging.
Lock Down Templates While Enabling Personalization
Editable fields for store-level info, locked branding for everything else. That’s how you scale without losing control.
Automate Fulfillment Handoff
Approved files route straight to signage and print vendors. Field teams don’t need to manage delivery—they just launch.
Provide Visibility for Corporate Teams
See which markets launched, where usage lags and what’s working across different regions.
GearBox® by IRIS Is the Missing Layer for Execution
GearBox® isn’t a replacement for your CMS or project tool—it’s the execution layer those tools are missing.
It connects:
- Campaign kits to field teams
- Templates to real-world signage
- Marketing plans to fulfillment vendors
- Rollouts to real-time tracking
So you don’t just plan campaigns—you land them.
Use Case: How Ply Gem Executes Integrated Marketing at Scale
Ply Gem needed more than a library of brand assets. They needed a way to get materials to dealers across the country—with regional customization, compliance control and signage delivery all in one place.
With GearBox®, IRIS helped Ply Gem:
- Distribute content filtered by dealer tier
- Enable editable templates without losing brand consistency
- Route assets directly to print and signage vendors
- Track what was used, by who, and when
Integrated Doesn’t Mean Centralized—It Means Orchestrated
Your teams are distributed. So are your vendors, franchisees and partners.
Integrated marketing isn’t about centralization—it’s about giving every player what they need, when they need it, and knowing they’ll get it right.
GearBox® by IRIS orchestrates campaign delivery from concept to field launch—with no follow-up loops or manual routing in between.
Conclusion
Integrated marketing solutions sound strategic—but they need operational follow-through.
If your campaigns still rely on shared folders and email fulfillment, your integration ends before it hits the field.
GearBox® by IRIS delivers the last mile. It turns marketing plans into launch-ready toolkits that your teams can actually use—and your leadership can actually track.
Talk to IRIS to see how we help brands close the gap between strategy and execution.
