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Introduction
Campaigns don’t fail because the creative was wrong. They fail because something got delayed, missed or misaligned in the field—and no one saw it coming.
That’s why performance dashboards need to track more than high-level KPIs. They should show what’s happening at the campaign execution level—who’s using what, what’s been fulfilled and which locations are still stuck in “coming soon.”
IRIS Strategic Marketing Support (IRIS) helps marketing teams manage logistics at scale. GearBox® by IRIS gives teams a performance dashboard built for execution: tracking kits, materials, vendors and launch timing across every partner, store or market.
What Most Marketing Dashboards Miss
1. They Focus Only on Digital KPIs
Most dashboards pull in ad performance, open rates or site visits—but ignore whether print signage shipped, kits launched or templates were used.
2. They Don’t Include Field Operations
A marketing campaign might look great in the system, but if fulfillment lags, the field can’t activate. That delay is rarely surfaced unless you track it.
3. There’s No Asset Usage Visibility
HQ teams need to know which assets were downloaded, customized and finalized. Without that, they’re optimizing in the dark.
4. Vendor Coordination Is Siloed
If your print or signage partners operate outside your dashboard, you can’t tie campaign timing to actual performance in the market.
What a Real Performance Dashboard Should Track
Asset Access and Interaction by Market
Who downloaded the signage kit? What was edited? Which assets are actually in use?
Fulfillment Status by Vendor or Region
Did signage ship? Was it delivered? Has installation happened yet?
Launch Timelines by Campaign Phase
What stage is each location in—pre-launch, in progress, completed? What’s holding back the timeline?
Usage Patterns by Channel or Store Type
Are kits being used differently by dealers vs. franchisees? What’s being ignored or overused?
How GearBox® by IRIS Powers Execution-Focused Dashboards
GearBox® by IRIS connects campaign planning to real-world delivery. For brands managing regional or partner-based execution, it provides performance dashboards that show:
- Template usage and customization by team
- Campaign launch timing by region
- Print and signage fulfillment status
- Version control and compliance enforcement
- Which campaigns are activated vs. sitting idle
It replaces guesswork with execution data—so marketers know where to support, when to escalate and how to scale success.
Use Case: Fiberon Tracks Kit Engagement Across a National Dealer Network
Fiberon sells through dealers and distributors, each responsible for localizing and executing campaigns. But without a system, the brand had no visibility into what was being used, when it was launched or how fulfillment performed.
With GearBox® by IRIS, Fiberon was able to:
- Track which dealers downloaded campaign kits
- Ensure template fields were edited within brand parameters
- Route print files directly to vendors
- Monitor delivery timelines and install confirmation
- Identify which markets needed more marketing support
Read the Fiberon Case Study This helped their team understand not just what was produced—but what was actually executed.
Conclusion
Creative is important. But if materials don’t get downloaded, customized, printed or shipped—there’s no campaign to measure. That’s why distributed brands need performance dashboards that track execution, not just impressions.
GearBox® by IRIS helps brands connect strategy to logistics—so every campaign becomes visible, measurable and repeatable.
Talk to IRIS to learn how performance dashboards can support marketing across every region and rollout phase.
