Enterprise Workflow Automation for Marketing Teams That Need to Move Faster

Introduction

For growing brands, execution complexity increases fast. More locations. More vendors. More people touching every campaign.

That’s where enterprise workflow automation becomes critical—not just for IT or ops, but for marketing.

If your team is still managing requests, print approvals or asset delivery through email and spreadsheets, you’re not just losing time. You’re risking consistency, timing and visibility.

This blog covers how GearBox® by IRIS helps enterprise marketing teams automate the workflows that slow them down the most—so campaigns launch faster and field teams stay supported.

What Is Enterprise Workflow Automation?

It’s Not Just About Forms and Checklists

Enterprise workflow automation means building processes once—then letting your system route, approve, notify or fulfill based on logic, not inboxes.

In Marketing Terms, That Means:

• Approvals routed to the right people automatically
  
  
• Vendor handoffs triggered when orders are placed
  
  
• Customized assets delivered based on team or region
  
  
• Tasks completed and tracked without manual follow-up
  
  

Where Manual Marketing Workflows Break Down

Signage Orders Get Lost in Email

Without automation, signage requests sit in inboxes or get buried in spreadsheets—delaying installs and missing campaign windows.

Asset Delivery Is Reactive

Teams don’t get campaign kits until they ask. Customization requests pile up. Field teams reuse old files because the new ones are stuck waiting for review.

There’s No Tracking, Only Follow-Up

Project owners have no real-time visibility into who launched what, when. Most teams track progress through reminder emails and status calls.

How GearBox® by IRIS Automates Enterprise Marketing Workflows

Campaign Delivery by Role or Region

Field teams automatically receive the right campaign kits based on geography, store type or partner status—no manual sorting.

Print Fulfillment and Vendor Coordination

Signage orders route instantly to approved vendors. Timelines, delivery status and confirmations are tracked inside GearBox®.

Customization Within Guardrails

Editable templates allow local teams to customize campaigns. Rules lock in brand-critical elements while enabling flexibility where needed.

Real-Time Progress and Status Tracking

Every step—approvals, downloads, fulfillment—is logged. Marketing teams see what’s happening across all markets at once.

Real-World Example: GearBox® Helps SRS Distribution Scale Faster

SRS Distribution needed a way to coordinate marketing execution across hundreds of locations and brands. Manual processes were slowing down rollout and making consistency difficult.

With GearBox®, IRIS helped them:

• Automate campaign delivery by brand and business unit
  
  
• Route print requests directly to trusted vendors
  
  
• Track execution progress by market
  
  
• Reduce delays and off-brand edits across the network
  
  

Read the Full Case Study →

Conclusion: Faster Execution Starts with Better Systems

Marketing doesn’t have to run on reminders, emails and spreadsheets.
Enterprise workflow automation through GearBox® by IRIS gives your team the structure to execute faster, protect the brand and eliminate manual work.

Talk to IRIS to see how GearBox® automates the execution your marketing team is still doing by hand.