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Introduction
Salesforce gives marketing teams powerful customer data, lead tracking and campaign planning tools—but getting campaigns from the CRM into the field still takes structure, speed and visibility.
Salesforce distributed marketing focuses on scaling campaigns across partners, regions and local teams. But even the best CRM workflows need the right tools for execution.
IRIS helps brands bridge the gap between strategy and delivery—so marketing launches actually land on time, on brand and in every market.
Where Salesforce Stops—and Execution Starts
CRMs Guide Strategy, GearBox® Powers Action
Salesforce is built to help you plan, target and manage. But it doesn’t solve the day-to-day challenges of field execution—like distributing signage, customizing assets or coordinating vendor timelines.
Common gaps brands face when relying only on Salesforce:
- No centralized system for partners to access pre-approved assets
- Field teams improvising materials instead of using compliant templates
- Manual workflows to launch region-specific versions of campaigns
- Lack of visibility into whether a campaign actually launched in local markets
To get full ROI from Salesforce distributed marketing, you need a system built for execution.
How GearBox® Complements Salesforce Distributed Marketing
Real-World Execution Support for Every Store, Market or Partner
GearBox® by IRIS Strategic Marketing Support (IRIS) helps brands operationalize marketing strategies developed in Salesforce by managing campaign logistics at scale.
With GearBox®, distributed brands can:
- Centralize campaign kits, signage and marketing materials by region
- Lock brand-critical content in customizable templates
- Push out regional or seasonal versions of campaigns instantly
- Track usage and execution across partners, stores or field teams
- Automate vendor coordination for print, promo or shipping timelines
GearBox® doesn’t replace Salesforce—it fills the gap between marketing plans and market execution.
Real-World Example: How Applebee’s Balanced CRM Strategy with Field Delivery
Applebee’s used Salesforce to manage national marketing strategies and campaign calendars—but execution across hundreds of franchise locations needed a faster, more reliable system.
By using GearBox®, they:
- Delivered customized, location-specific campaign kits to franchisees
- Automated seasonal promotion rollouts across markets
- Ensured brand standards were protected, even with flexible regional edits
- Tracked asset usage and field-level execution in real time
The result was stronger campaign performance, better partner participation and improved speed to market.
Read the Full Applebee’s Case Study
Schedule a Demo with GearBox®
If Salesforce helps your team plan smarter, GearBox® helps you execute faster. From field-level customization to campaign tracking, GearBox® is built for brands that need marketing to scale without slipping.
Schedule your free demo today and see how IRIS supports smarter Salesforce distributed marketing execution.
